The Oprah Winfrey Show. Her Show Is Known To Not Only All Over The Uni

"The Oprah Winfrey Show". Her show is known to not only all over the United States, but also known to all around the world. Today she is known as the America's most famous and powerful woman. Every woman in America envies her great fortune and her intelligence. But Oprah insists that she is not special or gifted. She had overcome many hurdles and reached to the top of America's national T.V host. What makes her so popular and most loved entertainer in the United States? Oprah Winfrey, a talk show host, actress, producer and philanthropist, and business woman is the chairwoman of HARPO entertainment in Chicago. She joins the elite company of Lucille Ball and Mary Pickford, as the only woman in T.V and film to own their own production studios. Through HARPO productions, she produces and hosts America's number one popular show, "The Oprah Winfrey show". (Oprah Winfrey talk show bio 1997 p.1) Today many woman in America envies her life; her popularity, intelligence and her great fortunes. Though her success was gained from her hard work and education. She did not have any special background to be a most loved woman in America. She has overcame number of obstacles that most people have encountered in their own lives. She had to deal with poverty, sexual abuse, racism as a child, and her lifelong battle with weight. Oprah Gail Winfrey was born in Kosciusko, Mississippi on January 29, 1954. As a child, she moved to Milwaukee, Wisconsin, then moved back to Nashville. She has lived through poverty, repeated sexual abuse, and a sentence to a juvenile delinquent home. (Hyde 1997 p.57) Oprah was crowned Miss. Black Tennessee at age 19. In 1973. She left Tennessee State University and became a newscaster for WTVF in Nashville. Three years later, Oprah became a news anchor in Baltimore at an ABC station but after 9 months, she was pulled off the air because of an emotional ad-lib delivery. She eventually ended up in Chicago hosting a morning show called "AM Chicago". In less than a year, the show became number one and was expanded to one hour and re-named "The Oprah Winfrey Show". (http://pilot.msu.edu/user/bresnah2/oprahbio.htm 1997 p.1) From there, she has been an actress in the "Color Purple", "The women of Breuster place" and "There are no children here".(Oprah Winfrey) Today, "The Oprah Winfrey Show" is the highest rated talk show in T.V history, and seen by 15 to 20 million viewers a day in the United States and is in 132 countries. Since entering syndication in 1986, "The Oprah Winfrey Show" has remained the number one talk show for 10 consecutive seasons, receiving 25 Emmys. At the end of 1996, Oprah was honored with the most prestigious award in broadcasting, the George Foster Peaboy's Individual Achievement Award. She also received the IRTS Gold Medal Award, and was recognized by Time magazine as one of "America's 25 most influential people of 1996".(Oprah Winfrey talk show bio 1997 p1) According to US news & World Report, Oprah has an ability called "Oprah effect". It is her ability to make a connection with ordinary women and through that connection, she makes herself one of the most popular women (Dickerson 1997 p.10) In spite of her wealth, she has a public's taste. She knows what ordinary women want, whatare their troubles and what they are crazy about. Stuart Fishoff, professor of media psychology at UCLA says, "viewers want to be around someone like themselves. They want a nonthreatning person they can identify with. And Oprah has a lot of same problems that many of these women has and can relate to. Viewers have no trouble envisioning her sitting home at the kitchen table in sweats and no makeup, drinking caffeine and chomping a Danish".(Stanley 1997 p.34) This feeling of closeness is Oprah's strongest point that makes her a billionaire. And to get more close with publics, Oprah picks up a book every six weeks and asks audience to talk about the title. What makes her popular are not only her talent as an entertainer but also her talent as a good announcer. She has all requirements that are necessary for a good announcer. First, she always research and prepare about the topic

Why CO2 Isnt an Organic Compound

Why CO2 Isn't an Organic Compound If organic chemistry is the study of carbon, then why isnt carbon dioxide considered to be an organic compound? The answer is because organic molecules dont just contain carbon. They contain hydrocarbons or carbon bonded to hydrogen. The C-H bond has lower bond energy than the carbon-oxygen bond in carbon dioxide, making carbon dioxide  (CO2) more stable/less reactive than the typical organic compound. So, when youre determining whether a carbon compound is organic or not, look to see whether it contains hydrogen in addition to carbon and whether the carbon is bonded to the hydrogen. Past Methods of Distinguishing Between Organic and Inorganic Although carbon dioxide contains carbon and has covalent bonds, it also fails the older test for whether or not a compound could be considered organic: Could a compound be produced from inorganic sources? Carbon dioxide occurs naturally from processes that are definitely not organic. It is released from volcanoes, minerals, and other inanimate sources. This definition of organic fell apart when chemists started to synthesize organic compounds from inorganic sources. For example, Wohler made urea (an organic) from ammonium chloride and potassium cyanate. In the case of carbon dioxide, yes, living organisms produce it, but so do many other natural processes. Thus, it was classified as inorganic. Other Examples of Inorganic Carbon Molecules Carbon dioxide isnt the only compound that contains carbon but isnt organic. Other examples include carbon monoxide (CO), sodium bicarbonate, iron cyanide complexes, and carbon tetrachloride. As you might expect, elemental carbon isnt organic either. Amorphous carbon, buckminsterfullerene, graphite, and diamond are all inorganic.

Analytical Essays

Analytical Essays Analytical Essays Analytical Essays Writing analytical essays, your task is not to describe something but rather to analyze something.   For example, if your analytical essay is devoted to a prominent person, you should choose one aspect of his life and try to analyze it.   In particular, you may discuss how the childhood environment has shaped the moral development of that person.   The topics and approaching to uncovering them are diverse.   If you need help with writing your analytical essays, you have a perfect opportunity to get it here, at our site, .com.   Our professional writers will not let you down.   We do not decline complicated assignments and we are never late with the paper delivery. In addition, our writing guide contains numerous sample essays. Analytical Essays Sample The arrangement between the two women had an obvious social function. Seventeenth-century France was not a caste society. While there were pronounced gaps between social groups, in the daily routines of life people of different classes were constantly associating. This association was found even in the court where Louis XIII grew up: Haroard's Journal makes clear that the dauphin lived amid crowds of peasants and artisans, entertainers and beggars. Such instances are characteristic of that "sociability" - the mixing of ages and classes, and their "coexistence ... in a single space - which Ari's found to be so typical of premodern society. The fact that the children of the rich were nursed by poorer women is only one among many signs of the free association of people who differed greatly in status. However, if we look carefully at such situations, I think we find that they work to differentiate the participants one from another even as they give the appearance of bringing them closer together. Ostensibly a sign of familiar association, the nursing arrangement in fact powerfully emphasized class differences. The upper-class mother was provided with a conspicuous sign of her superiority in that she was free of a degrading occupation which other, poorer women had to perform. The nurse, on the other hand, was presented with an economic problem; or rather the difficulties of sustenance in her life were aggravated by the coming of another mouth to feed. The idea of respect for her masters and of her own lack of worth was underlined in that the nurse had to set aside her own infant and to devote her primary attentions to the intruding child in order to be acquitted of her part in the bargain. As a domesticated animal, she was alienated from her own motherhood. In spite of its air of i ntimacy, I think it clear that the overall effect of the transaction was a sharpened sense of the distance between the two women and between the social groups they represented. Hiring a nurse was part of a particular style of life. It helped to define the status of the participating mothers and of the families to which they belonged. At the same time, I think that this socially oriented analysis still leaves unexplored some facets of the problem. After all, our understanding of the reasons nurses were employed comes almost entirely from the medical literature in favor of maternal breastfeeding. Analytical Essays Custom Writing The first and the most important rule of analytical essays writing is - your analytical essay must be free of plagiarism. You cannot simply copy/paste information found online.   Your task is to provide an analysis of that information.   If you are not sure in your writing skills, you may order analytical essay writing service at our site.   There are no risks!   We guarantee confidentiality and we do not resell delivered papers. We are honest with our clients and we strive not to be late with analytical essays delivery.

The major differences between the exoteric and esoteric path of Islam Essay

The major differences between the exoteric and esoteric path of Islam - Essay Example The exoteric path in contemporary Islam is composed of moderates and outnumbers the esoteric path of the radicals but still stands hijacked by nascent Islamic radicalism. Islam is typically perceived as one, whole and uniformly practiced religion but reality belies this simplified disposition. The paths of exoteric and esoteric Islam are well differentiated and this paper seeks to discuss the major differences between both. The largest difference between the exoteric Muslims and the esoteric Muslims is their attitude towards the propagation of religion. The esoteric Muslims see Islam as the ultimate solution for mankind and believe that it their responsibility to enforce Islam around the globe. Such quarters see Islam as the final solution for every problem that mankind faces ranging from emotional problems to population control. Sayyid Qutb, one of the founding fathers of modern radical Islam argues in his text Milestones (Qutb 57): â€Å"... annihilate all those political and mate rial powers which stand between people and Islam ...† In contrast, the original teachings of Islam are far more peaceful and refrains the believer from imposing his version of religion on the other person, whether Muslim or non Muslim. The Prophet of Islam was a staunch believer in religious pluralism including within Islamic realms. The Prophet of Islam, Muhammad, has been quoted as saying (Ernst 1045): â€Å"Difference of opinion is a mercy for my community.† Additionally, religious pluralism has been favored in the sacred text of Islam, the Quran. The Quran’s second chapter, Al Baqra, declares openly that the believers are not allowed to force other people into their religious fold. Islam has historically relied on preaching through peaceful means including open interaction with non Muslims. The earliest traditions from Islam, including the time when early Muslims were being prosecuted in Makkah, show that forced conversions and the imposition of religious doc trine on other religions was not allowed. The same can be said of the times when the Muslims were in power and had taken control of large swaths of the globe. The reign of Umar is mentionable in this regard. In around a decade Umar was able to expand the Islamic frontiers manifold through armed conflict but again Islam was not imposed on the conquered people (Ahmed 34). Instead, Islam was spread in most of the conquered areas through open interaction with the non Muslims. Even with the existence of evidence to the contrary, today’s radical Islamists are bent upon furthering Islam through violent means. A major problem that Islam faces like other major religions is the loss in translation. Islam was originally revealed in the Arabian Peninsula and the medium of communication and instruction remained Arabic. The Prophet Muhammad was Arab and was not instructed in other languages, so his entire set of instructions for Islam has been preserved in Arabic. Similarly, the Quran was revealed and the scribed in Arabic too. There were initially no problems as to the use of Arabic since the early converts and most of the converts in the Prophet’s own lifetime were Arabs. However, as the Islamic empire began to spread under the Rightly Guided Caliphs, the need for taking up other languages became apparent. It was felt that translating massive works of Quran and Hadith into other languages would abrade the meanings of the original texts. In an effort to

Endeavor Global Assignment Example | Topics and Well Written Essays - 1000 words

Endeavor Global - Assignment Example A case can be made as to why there is a bias against entrepreneurs from emerging markets with the level of trade and economic development in those countries (Nath, 2008). Generally, economic growth and development in emerging markets is not as rapid as what prevails in developed markets. To this end, entrepreneurs are faced with several difficulties, among which is the need to raise capital to fuel the growth of their businesses. It is against this backdrop that the works of various non-governmental organizations who aim at fostering entrepreneurship through the provision of technical and financial support in emerging markets remain very crucial. In this paper, the role of Endeavor Global as a non-governmental organization with such similar focus is critically analyzed. The analysis shall be taken from an appraisal perspective, aiming at examining the strengths, weaknesses and opportunities of the organization. NGO’s Mission and Operational Practices Endeavor Global has a simp le mission of â€Å"lead the global movement to catalyze long-term economic growth by selecting, mentoring, and accelerating the best High-Impact Entrepreneurs around the world† (Endeavor, 2013). This mission spelt out by the organization clearly defines the operational practices that they follow in the accomplishment and achievement of their goals as an organization. First, the organization functions as a catalyst for economic growth. This means that the organization believes that economic growth would take place in one way or the other among businesses and companies. However, it takes an extra effort to facilitating the rate of expected economic growth and this extra effort is what Endeavor Global seeks to stand for. Again as part of operational practices, the organization sets itself up for strict research and development into emerging markets to identify and monitor entrepreneurs whose business operations bring them to that stage or level of global competitiveness that ca n be referred to as ‘High-Impact’. By high-impact, reference is made to entrepreneurs who have been identified to have great potential for impact (Crabb, 2008). Finally, the organization is concerned with issuing out specific technical and financial support to all such high-impact entrepreneurs that are identified. Successful creation of social change Indeed, the entire paradigm of operational complexity that is practiced by Endeavor Global is focused on the creation of social change and the improvement of markets in emerging countries. This is because the organization operations on the theoretical principle of social entrepreneurship. By social entrepreneurship, reference is being made to the selection and support of entrepreneurs who exhibit key ideologies of operation such as being mission-related, have a perceived need of clients, and have need for profit, though not making it a primary motivation (Sesan, 2006). In effect, Endeavor Global has focus for entrepreneurs whose ultimate goal is to influence and improve society through their business operations. This must however not be mistaken for nonprofit organizations as it is very much possible to be profit oriented and yet focused on social growth and change. Apart from this approach taken by the organization, the fact that is makes its target of entrepreneurs from emerging markets alone can be said to be a huge focus on social change. This is because there is enough research evidence to support the notion and thinking that most of the world’s social challenges and problems that need to be changed and improved are in emerging and developing markets (Hundnut & DeTienne, 2010). In effect, any support

Therapies Approaches Essay Example for Free

Therapies Approaches Essay What are the major strengths and weaknesses of the following approaches to therapy? (A) Psychoanalysis: The main goal of psychoanalysis is to resolve internal conflicts that lead to emotional suffering. Traditional psychoanalysis called for three to five therapy sessions a week, however, treatment may still go on for years for the sake of increasing the application and the accuracy of the analysis of the behavioral development of the clients attended with through the said therapy. Today through the application of the new approaches of psychology, the said therapy has already been briefed to be able to give ample and accurate solutions to issues that clients are supposed to take into consideration. This therapy is then noted for its capability to analyze the different factors that contribute to the situations that clients are primarily involved with. However, with the lengthened way of applying the process, finding solutions becomes less applicative in this manner of psychological approach. (B) Person-centered therapy: Individual-focused, this is the characteristic of this particular approach. Since it is individual, the subject becomes more concise and much easier to identify. Having to deal with the issue through the singularity of the subject actually notes the possibility of being more specific with the solutions that are formulated along the application of the therapy. However, being individually centered makes the approach less broad. (C) Behavior therapy: Behavior centered therapy incites the importance of approaching the problem through knowing who and how the person or the client is dealing with the situations that he is facing in life. Through this therapy, the examination of the situation shall be based on the ideal character of the person being dealt with. This makes the process of understanding the problem more accurate and more efficient. (D) Cognitive therapy: This therapy actually notes the process of using the attitudes and reactions of the clients to be able to create the most possible solution available for the problem to be answered. Considerably, cognitive therapy is actually an approach that estimates the specific manner by which people react to the different issues that they deal with everyday. Although effective in many ways, it is indeed noticeable how this particular therapy is subjected to some issues since people change every now and then. (E) Drug therapy: Medication may not be as effective as expected all the time. At some point, this process may even result to a more complicated problem that could be due to overdose. Although helpful, too many limitations should be considered in pursuing this particular approach in psychological therapy. References: Samuel E. Wood, Ellen Green Wood, and Denise Boyd. (2007). Mastering the World of Psychology (3rd Edition) (MyPsychLab Series). Allyn Bacon; 3 edition.

The Benefits of Running Essay example -- Exercise Health Fitness Paper

The Benefits of Running Why do they run? Running. It’s painful, tedious, and exhausting. So, why do so many Americans do it? People run for many reasons. Most often, people run to stay in shape and to reach an ideal body weight. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue. Running, a rigorous cardiovascular exercise, allows a person to burn an average of 100 calories per each mile he or she runs. Other popular activities, such as biking and walking, only burn a fraction of those calories in the same amount of time. While the average human being burns about 2000-2500 calories a day by simply existing, running 5 miles a day can burn an additional 500 calories, making it a legitimate way to lose weight. Furthermore, running is an easily accessible activity-- with a decent pair of sneakers and some determination, anyone can run. Surprisingly, how fast a person runs has little effect on the number of calories he or she will burn. The most important factor is weight. For example, a 220-pound person running an eight-minute mile burns 150 calories, while a 120-pound person running at the same pace burns only 82. Every person’s body requires an excess of 3500 calories in order to gain a pound or a deficit of 3500 calories in order to lose a pound. Thus, 180-pound person who runs 5 miles each day will lose about 5 pounds a month. However, as his or her weight goes down, he or she will burn fewer calories per mile. Eventually, a runner’s weight will stabilize. When this will happen depends on how much the runner eats and how far he or she runs. Most runners lose weight effortlessly at first, but eventually, t... ...test. It is a place where I can escape my problems and enter into a world where I am invincible. Bibliography Blinkie, David. What is an Ultramarathon? www.fred.net Fixx, James F. The Complete Book of Running. New York: Random House, 1977. Simbeck, Rob. "Running it Off." Nashville Scene. January 22, 1998. Pp. 18-26. Galloway, Jeff. Galloway's Book on Running. Bolinas, California: Shelter Publications, 1984. Hang, John. The Essential Runner. New York: Lyons and Burford, 1994. Henderson, Joe. Better Runs. Champaign, Illinois: Human Kinetics, 1996. Rodgers, Bill. Lifetime Running Plan. New York: Harper Collins, 1996. Running with George. Eating Right to Fuel the Runner. www.brainbug.com Running with George. Finding the Right Fuel for Your Body. www.brainbug.com Running with George. The Fight Against Fat. www.brainbug.com

The Evolution of Sales Models in the Indian Pharma Industry

The Evolution of Sales Models in the Indian Pharma Industry By AmArdeep Udeshi, engAgement mAnAger, ims ConsUlting groUp And mohit BAhri, ConsUltAnt, ims ConsUlting groUp Dear colleagues, We are proud to present to you the outcome of a unique initiative jointly undertaken by OPPI and IMS Consulting Group (IMSCG). As part of the OPPI Committee on Sales Force Excellence (SFE), a decision was taken last year to understand the prevailing practices and emerging trends with respect to Sale Forces, aimed at driving SFE across the Indian Pharma industry.As part of this study, OPPI and IMS Health undertook a survey amongst key senior management personnel, wherein information was captured related to sales force structures, the principle behind their set ups and the challenges faced therein. Fourteen companies responded to this survey. What is presented here is a brief glimpse of the findings of this survey, within the context of changing sales models in the Indian pharma industry. Supporting t his data are insights provided by IMS Consulting Group based on their expertise and knowledge of the industry and its changing dynamics along with inputs from other industry experts associated with OPPI.What this paper attempts to do is to showcase how sales models are being, and will continue to be, reinvented and redesigned across the Indian pharma market landscape in the years to come. We do hope you find this article and the subject as interesting as we found it to be while bringing this paper to you. Thank you, Tapan Ray Director General OPPI Ram Kalyana Country Principal, India IMS Consulting Group 2 the only ConstAnt is ChAnge itself The ever changing face of the Indian pharma industry and its ability to adapt innovatively has reinforced the fact that adaptation is the only way to survive.With every passing decade, a new commercial challenge has emerged; which in-turn has provided the industry with an opportunity to ride the waves to reach newer heights. An annual turnover of Rs 600 Bn with a CAGR in excess of 15% is a testimony to the fact that key players have emerged, winning over time. With time, newer and innovative commercial approaches have been adopted and implemented, thus demonstrating that the companies have adapted themselves to the fluidic nature of the Indian pharma market. As Fig. below indicates, following the announcement of a formal patent structure in 1995, Indian players started gearing up for the product patent regime. During this time, a transition from conservative sales models to ag- gressive and innovative sales models was observed. Companies geared up their R&D efforts to meet the product patent criteria, and undertook an aggressive expansion in early 2000s from a gradual ramp up of portfolio and sales force in late 90s. So aggressive was the portfolio expansion, that the average number of new brands launch increased from nearly 700/year in the late 1990s to >2,500/year between 2000 and 2005.At the same time, companies expanded their sales forces aggressively in attempts to reach out to the geographical corners of the country, including rural markets in the late 2000s. In a bid to increase revenue further, innovators engaged in co-promotion of their patented products and out-licensing. At the same time, with limited options to expand portfolio and near saturation in the top cities in India, companies started adopting newer commercial models and sales force structures (like task forces, therapy experts, Key Account Manager structure, Contracted Sales Operations, etc. to more efficiently target the market. Figure 1: Changing Sales Dynamics in the Indian Pharma Industry Announcement of patent regime massive restructuring and scale up product patent implemented shrinking pipeline and rise of pharmerging markets †¢ Companies start gearing up for expansion †¢ sf and portfolio ramp up †¢ Avg new products launched/yr 650-700 †¢ started investments in r&d †¢ rapid adoption of business unit structure †¢ expansion to extra-urban geographies †¢ emergence of newer sales model like taskforce, therapy experts †¢ Co-promotion/licensing agreements kicked in †¢ rise of organized retail vents likely to impact future sales models †¢health insurance †¢govt. adopting health security measures for certain sections of society †¢ gst regime †¢ Aggresive portfolio & sales force expansion, >2,500 new products launched/yr †¢ gradual adoption of business unit structure †¢ mnCs entering india and also launching global portfolio 1995-2000 Source: IMS intelligence 2000-2005 2005-2010 †¢ emergence of new stakeholders, sales channels †¢ likely adoption of newer sales model like channel management, KAm, Cso, etc 2010 and beyond Future 3 Companies who aggressively ramped-up were able to (See Fig. below) shows that these initiatives have maintain their bottom line, thus indicating that these proved to be fruitful and provided healthy bo ttom strategies paid off. A Top-level financial assessment lines. Figure 2: Profitability trends – Key companies MNCs 40% 35% 30% 25% 20% 15% 10% 5% 0% 2006 2007 2008 2009 2010 40% 35% 30% Indian Companies operating profit % 25% 20% 15% 10% 5% 0% -5% -10% 2006 2007 2008 2009 2010 novartis Astra merck Abbott pfizer Aventis ranbaxy glenmark drl sun pharma CiplA % operating profit = operating profit/ operating income source: www. money. rediff. comHowever, in an ever changing market environment, the drive up efficiencies, be it through streamlining operasustainability of these models in terms of profitability tions, adapting their sales model to market realties, or needs to be carefully considered. Hence, it’s imperative enhancing efficacy of initiatives. for the industry to look within for the opportunities to As an industry executive says, â€Å"We moved from a Sales and Marketing structure to a Business Unit structure to bring more accountability, manage evolving busi ness needs and use equity of organization for reaching to the middle of the accessible pyramid.We have also created a horizontal strategic excellence team across these BUs for process evaluation. † Another industry executive mentioned that adopting specialized field forces to promote super-specialty products, using a traditional field In a survey jointly undertaken by IMSCG and OPPI force to promote other less specialized products, and a CSO amongst leading companies related to sales practices (Contracted Sales Operations) model for rural geographies and models, it was observed that nearly 80% responded has worked well for them.Thus, the industry has seen an to having changed their sales model at least once in the adoption of multiple kinds of sales forces – an improvelast 5 years. Nearly 80% of the companies contacted ment over having a ‘traditional sales force only’ model. by IMS have already adopted multiple business unit models, with or without addition al specific task forces; While most of the companies have adopted this Business with the number of business units ranging from 2 to Unit structure, a few pushed further ahead by adopting newer innovative promotional models like patient activa10, depending on portfolio width. ion teams, therapy specialists, or creating patient awareness through mass media. CUrrent sAles models The sales force continues to be the biggest promotional investment for pharma players. Industry has evolved around making most use of this resource and has adopted innovative commercial models, from sales and marketing structure to business unit structure to specialized task forces, as per their needs – often proactively adapting existing sales models to market realities 4 As seen in Fig. below, while key determinants of the and target doctor specialty, a few companies have also sales force structure are therapy focus, portfolio width, aligned their models around geographies and profitability. Figure 3: therapy focus portfolio (number of brands) specialty focus nature of product (otC/hospital based) geography focus stage in lifecycle of the portfolio mix of different profibility brands realignment of brands due to merger/acquisition 0 2 4 5. 5 6 8 7. 2 6. 9 6. 9 6. 7 9. 2 8. 9 8. 7 10A few of the models seen in the pharma industry (see Fig. 4 below) are: †¢ therApy foCUs promotion: Generally seen where a portfolio is specialized, therapy focused, and scripts are driven through chosen few doctors; generally in chronic segment. †¢ ChAnnel mAnAgement: Mostly in OTC /OTX business; mature products with wider portfolio width. †¢ hospitAl tAsKforCe: Exclusively to manage hospital business. †¢ speCiAlty driven sAles model: Applicable in scenarios where portfolio is built around 2 or 3 specialties. tAsK forCe: Generally adopted for niche products in urban areas, such as fertility clinics or for new launches where the focus is on select top rung physicians only. †¢ o Ut-soUrCed sAles forCe: Generally used for expansion in extra-urban geographies or with companies for whom medico-marketing is secondary (such as OTC or Consumer Healthcare companies). Figure 4: Newer Sales Force Models adopted task-force institutional sales force Channel sales multiple BU sales force therapy focus specialty focus Acute vs chronic focus geography focus others Urban GeographyUrban + lower town classes therapy experts rural superspecialty focus/ niche hospital focus distributor sales force otC rural sales force (owned / outsourced) multispecialty broad portfolio Portfolio non-exhaustive indicative overview of indian pharma sales models 5 Different companies have adopted different strategies, but the key reason cited for adapting these changes remains the same: to provide better customer focus and targeting, enhance efficiencies, facilitate expansion to newer business areas (both therapies and geographies), and increase accountability of the resources.One of the execut ives surveyed said, â€Å"We created multiple structures to expand coverage to new markets and therapy areas in line with growth expectation, support new launches, and strengthen key markets & institutional sales. † For specialty products driven companies, task forces account for nearly 15% of the total sales force. Key determinants of adapting these models are therapy focus, width of product portfolio and target doctor specialties.Interestingly, responses of those companies having mature products tending to an OTX profile suggest that channel management has already made inroads into pharma sales, accounting for nearly 20% of sales forces, second only to traditional sales force. Geography also emerges as one of the key determinants of sales model adoption, which shows that companies are also looking at realigning their sales model around the varied need of various geographies. An industry executive contacted by OPPI-IMS said â€Å"A new BU was created in our company to tap t he opportunity in the lower town classes.The BU contribution to the overall business is close to 20%. † Another executive said, â€Å"Emerging and untapped business in the Class 3 or 4 towns and rural sector will impact the future selling model,† thus Figure 5: Key benefits and challenges with various sales structures acknowledging the seriousness around rural consumers. MNCs like Novartis, Sanofi-Aventis, Pfizer are actively expanding to Tier IV cities and below, creating profitable business models around rural geographies. Extra-urban geographies require different sales models in addition to a different strategy in terms of portfolio, distribution, pricing and promotion.It has also been observed that many companies have adopted a multi-pronged commercial model to target specific needs of the various customer sets. One of the industry executives said, â€Å"We adopted multiple strategies, like divisionalization in different therapy segment to bring better focus on fie ld implementation, creation of channel management to manage late life cycle brands, launch of an extra urban division to increase reach, and launch of super specialty division like Derma & Cardio. Previous studies from IMSCG suggest that this is not an isolated case, but is now a common practice followed by both Indian and MNC players. No one model fits all. As seen in Fig. 5 below, different models have their share of benefits and challenges; innovative sales structures increase customer focus, but with additional investment. Hence, one needs to study financial feasibility of a adopting a new commercial model. While a few companies have started to reassess their selling model, many players still rely on traditional promotional channels, where doctor coverage, call frequency, and working ays still define the KPIs for the sales force. Benefits Account management Channel management hospital management task force structure Cso †¢ high Customer focus †¢ Customer management â⠂¬ ¢ Wider reach and frecuency †¢ helpful in managing large portfolio †¢ high focus on potential hospitals †¢ high productivity for speciality business †¢ high impact and productivity †¢ service to focus customers †¢ geographically better reach †¢ flexibility in operation & reduces managerial cost Challenges high investment †¢ delay in payments †¢ lower margins †¢ resource constraint for the wider reach †¢ price war †¢ formulary listing for new products †¢ scattered geography †¢ Cost of operation †¢ Compliance and quality of operations †¢ tough to coordinate and align Cso to parent company 6 A closer look at current models show that these models, though they would have provided an edge to the players, have largely focused around single stakeholder, primarily doctors. A study by IMSCG shows that decision making power of other stakeholders, including patients, hospitals, payers, and insurance companies, ha s Figure 6: een on a steady rise in recent years. Rising influence of new stakeholders in deciding treatment pathway will force the market players to look at newer touch points with new stakeholders and hence the promotional channels. KPIs for the sales team need to evolve to include these new key stakeholders. International Scenario Media Promotion Influential Influential Indian Scenario Doctors Media Promotion Doctors Patient Groups Payors Consumers Distribution channels Distribution channels Existing Consumers Insurance Patient Groups New Weak Existing NewMoreover, there are fundamental differences in stakeholder evolution between Western and Indian markets, which to an extent explains the difference between commercial models in the West and in India. While doctors are still the center of healthcare in India, the West has seen an emergence of consumers, payers, private insurance and patient groups as strong stakeholders in healthcare management. With Westernization of the Indian healthcare market, newer stakeholders are likely to gain more importance, and thus will be the need for newer ways and means of targeting them.Leading MNCs like Sanofi-Aventis, Roche, Lilly, MSD, and GSK have already started engaging newer stakeholders (patients) to maintain their leadership in the market. Awareness campaigns, as adopted by MSD for Gardasil or by GSK for its vaccine portfolio or by Sanofi-Aventis for its top end brands have helped route the patients to their products. Weak 7 emerging trends in the heAlthCAre system OPPI-IMSCG has identified six key trends in healthcare which are likely to influence the way pharma companies adopt their sales models in the next decade.These trends will see emergence of new stakeholders and promotional channels, that no company may afford to ignore, impacting future commercial models. These key trends are: 1. pAtients inCreAsingly BeComing strong stAKeholders: Increasing education, awareness, and income have prompted patients to active ly seek a healthy life-style. Patients have emerged as stronger stakeholders in the overall treatment chain, commanding what they want, at the price they want, where they want and by whom. Demand for preventive treatment, rather than curative, is increasingly becoming prominent amongst patients.Vaccination is a case in study, where companies like GSK and MSD have targeted primarily the end-user to ramp up patient acquisition. Increasing use of health check-up packages, awareness creation through media promotion, and government initiatives in rural healthcare will only lead to further strengthening of patients as key stakeholders in the healthcare system. †¢ Engages patients by providing services at their home for products like Arava and Actonel †¢ engages patients by providing services †¢ Program is called as SPARSH Typical is called as spArsh †¢Ã¢â‚¬ ¢program services include †¢ Counseling †¢ Diagnostic tests t their home for products like Arava †¢ Typical services include and Actonel †¢ Counseling †¢ Delivery of starter kits †¢typical Insurance †¢ Medicalservices include †¢ Exercising equipments †¢ Counseling †¢ Physiotherapy sessions †¢ delivery starter kits †¢ Diagnostic Tests †¢ medical insurance †¢ Personalized visit †¢ exercising equipments †¢ Emergency help †¢typical services include call center †¢ Query handling via †¢ Counseling †¢ diagnostic tests †¢ Patient doesn’t has to pay anything †¢ Query handling via call center extra †¢ patient doesn't has to pay anything extra Doctors are reported about the status of the †¢ diagnostic tests patients †¢ personalized visit †¢ physiotherapy sessions †¢ doesn’t has to †¢ Patient emergency help pay anything extra †¢ doctors are reported about the status of the patients †¢ patient doesn't has to pay anything extra MNCs have been act ively engaging customers by providing disease management services to retail patients taking their products. Counseling, physiotherapy sessions, and diagnostic tests are all services being provided to patients. Patient reach programs will require different set ups and servicing teams with specific skill sets.A leading MNC vaccine player reaches out to their patients through an SMS reminder service. An industry executive mentioned use of call centers for chronic disease management as a possibility. Thus, implementation of patient engagement programs will require adoption of different sales and service models, and hence newer capabilities by market players 2. emergenCe of neW heAlthCAre delivery ChAnnels The hospital segment is strongly emerging in the Indian healthcare sector. Private and corporate hospitals have grown at a 15-20% on YOY basis, and the trend is expected to continue for the next 5 years as well.Penetration in Tier II cities and medical tourism will further boost growth of corporate hospitals. The upcoming increase in number of corporate hospitals will result in a structure where players will not only require a hospital sales force, but also the key account managers to handle relationships with wider set of stakeholders like purchase managers, administrative staff, and nursing staff. Most of the companies surveyed by IMS either already have a hospital division, or are planning to have one in next 2-3 years. 8 3.UptAKe of generiCs By government hospitAl seCtor Mandated prescribing of generics by government hospitals is expected to strongly impact the sales of branded drugs in the long run. Mandated generics prescription in the West has already led to emergence of new sales model aimed at generics promotion. Though IMSCG does not see this trend impacting India much in next 5 years, over next decade or so it will be interesting to see what new commercial models pharma players adopt. Pharma companies may also need to engage aggressively with governmen t bodies like pricing authorities, or approval committees. . groWing otC seCtor Use of media in driving brand promotion and reaching out to masses has opened up a new avenue for Pharma players to grow beyond traditional channels. Revital, Gelusil, Liv 52, Volini, No Marks, Crocin are the classic case studies, where pharma players expanded their reach through newer promotional channels like media promotion or in-store branding. Because OTC implies reaching out to patients and consumers without doctor intervention, it necessitates focusing attention on pharmacies directly, developing new distribution models, pricing and consumer targeting.Healthcare FMCG companies like GSKCH, Nestle and Britannia have a dedicated medical detailing field force meeting doctors and nutritionists to promote their brand too. Emergence of OTC is further expected to catch-up in next 5-10 years, with many more companies eyeing to acquire a broader patient base through multi-channel marketing. Hence, pharmacos need to adopt a different model for targeting customers 5. orgAnized retAil phArmACy ChAins Increasing spread of organized pharmacy chains like Apollo, Guardian and 98. 4, will make pharma players think about managing the growing power of newer distribution channels.According to industry estimates, organized retail pharmacy chains already account for nearly 5% of pharma sales in India, and their share is increasing year on year. These chains cannot be ignored any longer. Over a period of time, the role of organized players may evolve from mere distribution of drugs to managing patients’ health. Pharma companies may need to think about how to engage with these chains to deliver more and more services to their patients. With increasing share of sales, the demand for further discounting by these chains is not far away.Not only will these pharmacies demand price discounting, they will impact the way the supply chain is currently structured. With media promotion driving the custo mer pull, merchandising will take a bigger role in overall sales promotion at these pharmacies. Thus, the association between pharmacos and these chains needs to grow in a manner that both parties benefit from the inter-play. 6. rise of heAlth insUrAnCe Increasing penetration of health insurance will increase power of insurance companies to decide inclusion or exclusion of drugs in re-imbursement list.It is expected that the total population covered under health insurance will increase from 2. 3% in 2007 to 20% by 2015. The possibile emergence of a drug re-imbursement list by Indian insurance companies cannot be ruled out, which may eventually lead to dictating the business terms by insurance companies to pharma players. †¢Companies like ICICI Lombard are now eyeing to launch disease specific insurance covering cost of medications as well. One such policy, called Diabetes Care, is already in the market. 9Including insurance companies as a key stakeholder in ers,† while an other mentioned â€Å"Sales force will have to Pharma commercial model products will increasingly manage end customer connect besides marketing brands become crucial. to doctors†. Another executive feels patients will gain more importance in future, saying, â€Å"Most companies will Each of the above trends will impact the pharma sales have focused approach and work towards better customer model in their own way, paving the way for new com- service leading to patient benefit. OPPI-IMSCG feels mercial models in the pharmaceutical industry. Industry that as the momentum of evolution of these trends gather also seems to acknowledge these trends as one industry pace, so will the evolution of pharma commercial models executive stated, â€Å"Sales structures will evolve to manage in the next decade. With these changes, the industry has new channels like corporate hospitals or modern format witnessed an emergence of the concept of SFE – Sales retail. Government policies, pa yers and healthcare pro- Force Excellence. iders will influence the sales models of pharma play- are seriously looking to have a dedicated team for rural markets. Each of these models clearly points towards targeted approach to new stakeholders, though it’s too early to predict the nuances of each of the models. The role of existing resources will also evolve from †¢Ismycurrentsalesmodelsustainableinthefuture? mere touch points with customers to engaging final †¢Ismycurrentsalesmodeloptimalforfuturemarket consumers and managing the health of the patients. cenario? One industry executive points out, â€Å"Pharma sales †¢HowshouldIevolveandadapttothesechanges? structure will slowly move towards a more scientific dialogue between the sales force and the doctor. This Answers are not easy to come by, but a few compa- would require highly trained MRs with good ability nies will lead the way. According to the OPPI-IMSCG to engage doctors more effectively. † stu dy, key players in the industry believe that adaptation of current sales model will be a must for survival.This question will be even more pertinent going forWith the emergence of innovative sales models like ward; especially keeping in mind how difficult it is getkey account management, hospital task force, channel ting to find good talent in the market and how to make management, therapy specialist, and media promotion, existing talent more effective and productive through it is clear where sales models are heading. Companies skill-set enhancement. AdApting neW CommerCiAl models Emerging trends in healthcare delivery will force the pharma players to re-think about their go-to-market strategy.Some key questions to ask are: Figure 7: yesterday sales representative roles fairly standardized reach and frequency paradigm share of voice sf main promotional channel molecular targeting individual incentives technology used by innovators sfe function infrequent empirical decision making to day/tomorrow different roles: (KAm, relationships rep, sample dropper and power rep) relationship paradigm share of relationship mC2 = multi-client/multi-channel Atomistic targeting team incentives effective use of technology sfe function contributing to roi evidence-based decision making 0 The OPPI-IMSCG study predicts the gradual shift of the traditional approach of meeting the customer, to future approach of relationship building and engaging with customers. Much will change. â€Å"Managing the patients together† is perceived to be the key to success. Delinking the role of sales force from stockist management will help sales teams to focus exclusively on customers. Engaging multiple stakeholders through multi-channel promotion and touch-points will be the crucial.Segmenting the customers, from current Potential-Support Model to more evolved models like Behavioral Segmentation will provide the cutting edge to the players. e-detailing, e-seminars, e-doctor meetings, and onli ne awareness campaigns will drive the patient flow to the healthcare system. Thus, KPIs for the sales forces may evolve as well. ing in-depth analytics so as to lead to scientific decision making; from coordinating sales force activities to managing ROI through informed decision making with an end objective of improving efficiencies of existing systems.As one executive said, â€Å"There will be a concerted focus on SFE. Analytics will take over an important role in deciding sales force size and predicting sales forecast. † Measures of success will shift from PRPM model to carry-over models, thus, each incremental sales rep being added to sales force will have its own justification. With eroding product differentiation the sales and marketing capabilities will be the key differentiator. The Indian pharma industry will need to develop sales force competency and elements of SFE will take the driving seat.The reward systems will incorporate balance of sales achievement Industry e xperts also predict that evolving and harvesting with equal emphasis in effort parameters. newer touch points with patients will be a key to success. Study of patient flows in healthcare is likely to gain Considering that the largest resource allocation in comimportance. Not only will patient flow study impact the panies takes place on sales teams, it becomes important sales model, it will also impact the portfolio choice for the that SFE as a function be evaluated ore seriously. In players. An industry executive pointed out,â€Å"Key Account order to institutionalize the discipline of SFE, companies Management will have increasing importance for MNCs will need to build capabilities for an enterprise-wide SFE with pipeline of patented products and strategic partner- setup which will be actively engaged in enabling investing initiative will also impact sales models. † ments into innovative and hybrid sales models or demand generation models.To do this successfully and build a Within the last 5 to 6 years, companies have also created better business case for the same, companies will need a dedicated SFE function, with the purpose of improv- to closely examine how investments are channelized into ing the productivity of the sales forces. The role of SFE is each of the various initiatives – balancing financial rigour expected to evolve strongly over the next 5 years, involv- with overall implementability. Figure 8: Smaller field forces: removal of mirrored field forces Right sizing: each rep seeing 30-40 doctors more oftenAccount based selling: managing groups of prescribers based on % effort and not reach & frequency Key Account Mgt: relationship rep can call in specialized personnel as needed Prescriber Knowledge opportunity – Accessibility – responsiveness the sales model of Today Organizational Models therapy focused – team based – outsourcing specialist – Key Account mgt. new bonus and compensation models patie nt flow – local guidelines/Bodies influence to diagnose & prescribe the sales model of The Future Portfolio Treatment Pathways & InfluenceMNCs are expected to lead the change and that trend of micro-targeting has already begun. Companies like MSD, Sanofi-Aventis, and Roche have shown that value, and not cost, drives the healthcare choice. Januvia, (though much lesser than international price) is priced much higher and entered recently in the market, has already clocked sales of >Rs 100 crs. Thus, its well said by a pharma executive: â€Å"The way of marketing differentiated products, depending on their life cycle stage, will be of utmost importance.Newer ways of promotion too will have to be considered. † 11 Conclusion Declining effectiveness of current sales models will only lead to emergence of newer approaches in pharma selling. Though the approaches will vary vastly from company to company, the trend has already started. Pharmaceutical players should seriously star t evaluating their options and envisage how their sales models should evolve in the next 10 years to maintain their competitive edge. Where doesthefuturelie? IsKAMthesolution,orisittheCSO that will emerge?Willchannelmanagementgainmost importance? Towhatextentshouldmarketcoveragebe increased? How would one need to balance this with costeffectiveness? Theanswerswillemergeonlywiththe time, but with market maturing, patients actively seeking healthcare, and newer stakeholders emerging, another round of adaptation in pharma sales model is inevitable. No single business model may suffice in future. The future will belong to hybrid business models, with different structures co-existing together.We would like to acknowledge the contributions of the following OPPI – SFE Committee Members : Mr. Rajan Tejuja, Chairman, OPPI SFE Committee and President & Executive Director, Johnson & Johnson Ltd. Mr. Vinay Gokhale,Vice Chairman, OPPI SFE Committee and Sales Training & Development Manager , Abbott India Ltd. Mr. Sekar Sabapathy, Member, OPPI SFE Committee and Senior Director – Cardiology & Hospital BU, Aventis Pharma Ltd. (Group Sanofi Aventis). Mr. Biplab Chatterjee, Member, OPPI SFE Committee and Vice President – Sales, Solvay Pharma India Ltd.Mr. Partha Ghosh, Member, OPPI SFE Committee and Director, Commercial, Pfizer Ltd. Mr. Vivek Padgaonkar, Director, OPPI. ABoUt ims ConsUlting groUp: inflUenCing the fUtUre of gloBAl heAlth IMS Consulting Group (IMSCG) is the pre-eminent global life sciences consultancy. Distinguished by our sector and client focus, international reach, world-class methodologies and unrivaled talent, we provide clients with Powerful Insights that inform Smarter Decisions. Within IMSCG, we have a bold vision – To Influence the Future of Global Health!Who We Are: †¢500+specialistbest-in-classconsultants †¢AdvisingLifeScienceleadersoncriticalbusinessissueswithsingularfocus †¢Cadreofhealth/pharma-relatedbackgrou ndsandadvanceddegrees Where We Are: †¢Combiningglobalreachwithlocalmarketstrength †¢KeyhubsinLondon,NewYork,ShanghaiandTokyo †¢Localexpertsonthegroundinpharmergingmarkets-China,Brazil, India, Russia, Turkey, and more hoW We mAKe the differenCe: †¢Maximizingproduct&portfoliovalueineveryphaseofthe pharma lifecycle †¢Deeptherapy-areaandindustryexpertise †¢Passionforlifesciencesandcommitmenttoclients ms ConsUlting groUp IMS HEALTH INFORMATION & CONSULTING SERVICES INDIA PVT. LTD. ICC Chambers, 4th Floor, Saki-Vihar Road, Powai, Mumbai – 400 072 India www. imsconsultinggroup. com 12

Professional Beggar Problem Essay

Introduction Police in Shanghai published a list of beggars who have been caught most often on metro trains over the past four years on 21 August 2012, sparking debates about the problem of â€Å"professional† beggars. The scorekeeper, who has been caught 308 times, is 22-year-old young man from Anhui province in perfect health, following by an 88-year-old woman with a record of 292 times[1]. Of the various problems which our country faces today, the problem of begging is one of the most acute ones. Every one of us has seen numerous kinds of beggars. Some are blind, lame or crippled, and so take to begging. Child and orphan beggars also are very common. However, others, who are physically sound before they join the begging â€Å"career† but undertake is as their profession, for it enables them to earn their living easily. The causes of begging are many, and they are very similar between inland China beggars and those in other developing countries (e.g. India, Pakistan etc.)[2]. First of all, some people, mostly the elder and the very young, are physically incapable of doing any work and have no other skills. The only way of getting food open to them is begging. They also deserve the sympathy of others. Secondly, some people take to begging due to natural disasters. Thirdly, some criminals when they come out of jails are not treated sympathetically by society. They are not given any chance to begin their life afresh. Becoming a beggar is the only way to find a shelter. On the other hand, mostly in the big cities, some people, who do not suffer from poverty and handicap, see the trade of begging flourishing and beggars earning their livelihood in a very easy way, they just enter the profession. In order to earn more sympathy, they broke their own legs or putrefied their own skin; or even worse, some kidnapped other people’s children and handicapped them. There are also illegal organizations which train children in the art of begging. One can argue that improper social rehabilitation and salvage mechanism may cause the problem in the above paragraph. But the truth is the mature Homel ess Shelter & Aid Station system in China’s big cities leaves little room for criticism. We not only provide food, water and shelter in these aid stations, we also provide job consultancy service for the health ones and train tickets to send them home. So, what is the motivation of these people (some even with a college degree) to become professional beggars? Let us compare the following two income numbers first. The average monthly income of a middle-level manager in Beijing is around US$1440 ($65 daily) before tax; the average daily income of a professional beggar who â€Å"work† on metro trains in Shanghai is US$130, and tax-free. To top it all, on 13 November 2012, a male beggar carrying a kid was spotted getting on his Audi A6 sedan after â€Å"work† in Qingdao city, east China’s Shandong province.[3] These professional beggars also refuse any kind of help from the social and private charity groups. In China’s big cities, the professional beggars seem to live a better life than ordinary working class people. Based on the evidence and arguments above, we will now use the PATH model to find out the truth beneath the problem and try to find a way (or several) to tackle this conundrum. Why does the problem of professional beggars so severe in China’s big cities? What is the motive under the career choosing? Can we help them to establish a correct value of wealth? 1. PATH-Problem: Identifying and defining the problem According to Buunk and Van Vugt (2008)’s PATH protocol in order to fully understand the root of the problem, we need to diagnose it with brainstorming and various background data. For the professional beggar problem specifically, here is what we need to know: a. What is the central problem that needs to be understood and addressed? Unlike real beggars who are unable to support themselves, professional beggars take begging as a profitable career. Their willingness to beg is the key problem lying behind the social phenomenon. (Hong Ying, Li 2000) Many news reports[4] and social policy articles (Zhi. Li 2006, Chao Li 2005, Jiaqing Zou 2003 etc) have pointed out that the low sense of dignity versus the high income the beggars get may be one of the core issues needed to be tackled in the problem. We also consider this as our central problem in our PATH model. b. Why is a particular issue perceived as a problem in the first place? The beggars’ personal unwillingness to change their career path is not only the core issue in the begging problem, it is also the root of several other detrimental social problems which we’ll illustrate later in the paragraph. If we cannot change their value, any aid and help from other people and the government will eventually end in vein. As we posted in the introduction part, even though the Homeless Shelter & Aid station mechanism is quite mature (Liulu Zhang 2009) in China’s big cities, the professional beggars still won’t accept these help. c. For whom is it a problem? We found out besides that the whole society which will be indirectly affected by this problem; there are three types of people/organizations that suffer directly from it. First, are the beggars themselves. Since they have chosen that as their career, they lost chances to be employed as full-time workers with sufficient welfare benefit and medical insurance. In china, the composition of the professional beggars is mostly the floating population, meaning they cannot get the citizenship in the cities they beg and their original places will terminate their pension supply or even their ID after certain years. Second, are the beggars’ families. Their begging behavior humiliates the whole families, even the whole village, sometimes. On practical level, since they may lose their ID after several years’ begging career in big citers, their children will miss the education opportunity due to black hukou (residence registration). Third, the governments of big cities are victims, to o. Not only because the professional beggar damaged the city image and wasted public resources, but they also rose the crime rate especially in child-kidnapping and street violence. (Xiangyu Chen, Na Li. 2011) d. What causes the problem and how do these causes affect the problem? On the larger scale, the mammonism (money worship) of the whole country is the culprit. Just as the ancient Chinese saying goes â€Å"prostitution is better than poverty† became the firm belief of the professional beggars (Daming Zhu, 2010). They witnessed the gap of wealth when they arrived at the big cities, in order to attenuate the relative deprivation, they might have tried several job and then found that begging is the easiest way, which leading to another cause. That is the laziness rooted in them. Why is that the case? In most small town people’s child memories, big cities were heavenly places filled with gold. They were never aware of our hard-working principles. From generations to generations, they enjoy their lay-back lifestyle and envy others’ wealth in the mean time. They just cannot get the simple logic of the positive relation between hardworking and wealth-gaining. However, we cannot simply blame this wrong idea to the professional beggars only; their family education and grow-up environment have a lot to do with. As the floating population, many migrant workers choose to leave their young offspring with their old parent. The lack of parent-child interaction unfortunately causes the apathy among family members. That is why when some professional beggars were interviewed; they said they feel abandoned by the family so there is no need to feel shame in their career. e.who should be convinced of the problem? Besides the professional beggars, their families and the city government we mentioned above. The citizens and the workers of the Homeless Shelter & Aid Stations are also need to be convinced of the problem. They should form the idea that their sympathy and help to the professional beggars are encouraging postures, which, in the long run, will deepen the problem. f. Whose cooperation is necessary to help solve the problem? The professional beggars themselves, their families, the workers of the aid stations, citizens with superfluous sympathy as well as the city governments. g. Can a social psychological intervention be helpful to tackle the problem at hand? Absolutely. As mentioned in previous paragraphs, the existing regulations and the help mechanisms do not work in a sufficient way. According to the law, begging is not a crime thus so as to respect their human rights the enforcing authority can only send them to the aid station. However, they will come back to pursue their begging career in big cities after the aid workers send them home again and again. Embracing a social psychological intervention will help us to figure out a solution that may tackle the core of the problem (i.e. the beggars’ willingness to give up begging voluntarily). By applying this, we aim to shift their begging behavior through rectifying their attitude and cognition towards wealth gaining. The outcome of the problem definition: Most of the professional beggars are healthy people or the self-mutilated ones who choose to be beggars. Their willingness to beg is solely based on the twisted wealthy-oriented value. (problem) Why do these self supportable people (target population) beg rather than work (behaviours) and what can we do to change their mind and live a normal life? (solution) 2. PATH-Analysis: Formulating appropriate concepts and developing theory based explanations 2.1 The outcome variables In the previous problem-definition chapter we named several variables that influence the behavior of the professional beggars. In this paragraph, we’re going into detail to put these variables into three categories: predisposing factors, reinforcing factors and enabling factors. On the larger scale, the predisposing factors the general money worship mood of the society drive these professional beggars to choose begging as a career path. Besides that, other citizens categorize the problem as separate from their own; they have no incentive to care or to help the government solving the issue. On the personal scale of the beggars, the gap of wealth they witnessed is one of the strongest drivers for begging behavior. The family pressure can be considered as the main reinforcing factor that influences the begging behavior which has a strong encourage effect. For the beggars themselves, the substitutability of their previous normal jobs will enhance their continuation of begging. Although, tremendous effort has been put into the social aid system, there is always some room to improve. If a social psychology perspective help can be added in the system, which will sure be more helpful than mere material and advising aid. 2.2 Brainstorming: Explaining â€Å"willingness to live a self-support life† For the professional beggars themselves, no trust in the welfare system, lack of work motivation and the â€Å"easy money/ quick money† that they can acquire through begging largely weaken the desire to give up. For their families, fear of poverty is the largest negative factors which influence the willingness. At the other end, the shame they feel when they get to know that their family member is a beggar might pressure these professional beggars to live a self-supported life. To the city governments, how to increase the willingness of the professional beggars to give up the career voluntarily is a thorny problem. Because on one hand, stricter regulation and laws will violate their human rights, on the other hand, the current rules and aid system do not seem to work in a productive. The governments need to find a way that can produce positive result as well as minimize the waste of public reso urces. 2.3 Provisional Explanation Based on the above analysis and brainstorming, we came out with the provisional explanation of our professional beggars’ problem which shows the graph below: On the left hand, five personal and external determinants are listed that will directly influence the willingness to live a self-support life. The environmental conditions with the outcome variable (i.e. give up career begging) is showed to the right. [pic] 2.4 Issue related approaches Several study papers written by domestic policy researcher have shown us certain possible reason for this existing phenomenon: – Instability of job position (Wei Guo, 2012). A lot of people can find a labor job, but since it is mostly not skill related and therefore they are highly replaceable. In comparison, being a professional beggar, they are at least â€Å"self-employed†. – Lack of understanding from the society (Xiangyu Chen, Na li, 2010). The society mostly fails to really understand the difficulty of professional beggar without having been in similar situation. With the idea of not being understood, professional beggars then have doubts about the readiness of social help, which negatively effects their willingness to try to start a self-dependent life. – Polarization of social wealth (D Xue-hui, 2003). As a popular theory goes, 20% of the population possess 80% of the resources, so that the rich become richer, the poor then poorer. The professional beggars in this environment face a higher likelihood to think they are lower level human being and of no use to the society. That’s why they also have only little willingness to give up the begging career. 2.5 Conceptual approaches To incorporate to the social psychological level, we try to look at this problem with some field related theories: – Emotion on decision making. One of the braches of it is Self Defense Mechanisms (Phebe Cramer 2006). SDM in simple words are psychological strategies brought into play to maintain a socially acceptable self-image. In our case, choosing the professional beggar career is a cause of shame and embarrassment. When they categorize themselves in a lower level of social life, they have doubts about the truthfulness of the society. Thinking that they are only pitied and not understood, they become closed to themselves and fail to trust in the true kindness. As consequence, they are not ready or open to accept possible help which could help them to start a independent life. – Social comparison (Naomi Ellemers, 2002). To be more specific for our case, we need to understand Relative Deprivation Theory. It refers to the discontent people feel when they compare their positions to others and realize that they have less of what they believe themselves to be entitled than those around them. Most professional beggars are not enough educated or maybe even have not been through the obligated education phase, which leaves them with no competitive skills to set food in the job market. They also don’t see themselves with any potential success in the society. Alone with this, they still need to face the unrealistic high expectation from the family. When they want to go back home, in order not to â€Å"lose face†, they will need to have enough money, which, considering their situation, is hard to earn other than being beggars. – Risk perception. Affect being a important part of the risk perception, we will here take a look at how Mood Congruence Effect (Seo et al., 2010) can influence our problem. According to this effect, if positive feeling responds to positive outcome, a prospective positive outcome will be rated as more likely. In our case, the amount of money earned is very close to the amount of a normal employee, which for the beggars is a surprisingly good income level. Combined the positive income and the happy feeling, they are more convinced about the â€Å"bright future† in the begging career, and therefore not willing to give it up. 2.6 General theory approach Expected Utility At the end it all comes to expectation: individuals expect a higher social status; families expect the children to be successful; the society expects the professional beggars to disappear. We will see a bit closer from these three aspects: – Personal: individuals leave home to try to make a career so that they can feed their family, make them proud and be useful to the society. But having a goal without having corresponding skills to actually live up to their expectation, leaves them in frustration. Being a professional beggar in this situation becomes their lifebuoy. The money they earn from it in some level creates them the illusion of having a career and it amends for the feeling of losing social status. – Family: every parent thinks that their children can be successful in the society one way or another. The money the beggars bring home is the â€Å"proof† of their success, which, when the family is not aware of the method how they earn it, is sometimes more than enough for the family to believe that their expectation has been met. – Society: the society deep down wishes that the professional beggars won’t, one day, be a problem anymore. With this in mind, people try to donate material or offer voluntary help. The material/monetary help in some way actually assures the beggars that they will be able to make a life being in the career. When the society doesn’t see the improvement of their expectation over time, they lose the motivation to keep on helping. 3. Test – final answer Before we can come to the final graph, we go through again all the possible relevant elements with 2 criterions: relevance and changeability. The same time we try to eliminate the elements with low relevance and/or low changeability, also the ones that overlap with others. – Substitutability (in a job position): it means that it’s hard for the beggars to find a stable job. It then overlaps with â€Å"easy money†, which says that the beggar career offers them the possibility to have a â€Å"job† that also earns them money easily. – Experience similarity (from the social help side): having a similar experience brings a bigger chance to actually understand the difficulties that others are facing. With appropriate understand the help can then be genuine. It therefore overlaps with â€Å"sympathy†. But then in order to understand most of the time is a issue of willingness. The society has already rated the beggars negative without seeing the actua lly reasons of the phenomenon. Some who have faced the same situation but came out being actually successful may despite the others who couldn’t. In the way, the similar experience is not so relevant to solve the problem. – Skill learning opportunities: as the quote goes, you give a man a fish and you feed him for a day, you teach a man to fish and you feed him for lifetime. Learning a practical skill is the approach which will eventually have huge impact on this issue. The opportunities are actually widely offered, but then the beggars are not willing to take them, since they think the learning then finding a job process is taking the time away from them earning easy money. So the skill learning opportunities is here not so relevant. – Awareness of manipulation: some beggars did not start the beggar career on their own intention. They might have been talked into the line of work. Those people who talked them into form this company-like group, they act like their â€Å"manager†, assign their tasks, location etc and also take profit from them. But then it’s hard to notice that they are manipulated while they are actually having income. This element is hard to be changed. – Over-valuation of material life: in the big environment money talks. Money can’t do everything but then without money nothing can be done. Generally accepted idea is that a good material life is the basis of a successful life. This element exist worldwide so that it would be really difficult to change people’s believe in it. |Determinants |Changeability |Relevance |Overlap (Y/N) | |Substitutability |+ + |+ |Y | |Experience similarity |- – |+ |Y | |Learning opportunities |+ |/ |N | |Awareness of manipulation |- – |+ |N | |Over-valuation material life |- – |+ + |Y | |Establishment of dignity |+ |+ + |N | |Disbelief in society |- |+ |N | |Easy moneys |+ + |+ |N | |Empathy/Real solicitude |+ + |+ + |N | |Family pressure |+ |+ + |N | After the eliminations, we can now here draw a final graph: As illustrated above, there are three main variables (Establishment of dignity, Empathy/Real solicitude and Readiness to accept help) hold positive relation with the â€Å"give up begging† outcome, and two negative ones (Family pressure and Easy money). [pic] We believe that â€Å"Establishment of dignity† from the personal side of the sbeggar and â€Å"Empathy/ Real solicitude† from the society/government side serves as the most important positive fact in the whole relationship. Not only because they are more initiative variables than others, but also, as shown, they get more positive determinants. 3.2 Tests With the final graph presented, now we will incorporate the social psychology theory and the real life issue together to understand the existence of the problem and eventually find out the possible solution to solve it. – Readiness to accept help. If the beggars get to earn more self-esteem, it will reduce the feeling of embarrassment or shame. Alone side they will more likely to think the society is not just pitying them but instead try to understand and help them. With these two influences, the self defense mechanisms would play a less important role. In the end they will be more ready to open themselves to the help. – Family pressure. The high expectation from family doesn’t match with the actual skills is the core reason why the beggars experience the relative deprivation. If they feel that there are no ways that they can be useful or appreciated, they will lose the willingness to improve themselves. In this case the families need to understand them too. They should not only compare the monetary income but more the skills learned and the independence of their lives, to value the individual improvement more. – Easy money. Compared to the income of a normal low skill required labor work, the money they earned being a professional beggar is rather nice. Therefore, their belief in future gain becomes a strong moderator in the relationship between easy money and the willingness to live a self-support life. The unexpected income level leads to positive emotions, with which they have more expectation towards the continuation of this career. If they think they can earn a living from it, then they won’t be willing to give up and try to start a self-supported life. PATH – Help 4. Hypothetical conclusion After trying to analyze the phenomenon, we came across some possible steps that we can take to improve the situation, among which the measures on a personal base seem to have the ability to create the biggest impact. It means a change of their way to think. Only when they believe in self value, in the genuine help from the society, can the other measures or policy do their work. To do that, truthful communications between families and individuals as well as between individuals and the society should be encouraged t to take place. The openness will improve the understanding, which eventually improves the social situation. Reference LI Hong-ying 2000. On the problem of career beggar in modern Chinese society. Journal of Anhui Normal University (Philosophy & social Sciences. 2000-01 Mei-Guangyao WuXiuling Zhangfan Zhengwenyan Yexiuzhi Chenchen Hefenglan(School Education Science of South China Norm University);College students’ attitude to the beggar and the correlation research with altruism[J];Science of Social Psychology;2006-05 Checkoway, Barry, 1990. Unanswered Questions about Public Service in the Public Research University. SAGE Social Science Collection GAO Hui(Marxism College,Tian Jin University of Commence,Tianjin 300134,China);The Governance and Successful Experiences of the Communist Party of China on Main Beggar Problems[J];Central China Normal University Journal of Postgraduates;2012-01 Cramer, Phebe 2006. Protecting the Self: Defense Mechanisms in Action. The Guilford Press; 1 edition (May 18, 2006) Iain Walker, Heather J. Smith 2002. â€Å"Relative Deprivation, Specification, Development, and Integration† LIU Shu-dong (Department of Literature and History,Hunan University of Arts and Science,Changde,415000,China);The Influence of the Refugees’ Entry into the City on the Urbanization[J];Journal of Hunan University of Arts and Science(Social Science Edition);2008-06 XU Zhan-chun(School of Politics and Law,Yichun University,Yichun 336000,China);The Opening of Shanghai Port and its Changes and Impacts onthe Development of Shanghai and Region South of the Yangtze River[J];Journal of Changshu Institute of Technology;2009-03 YANG Ya-hua (College of Law,Fujian Normal University,Fuzhou 350108,China);The Regulations of Beggars and Vagabones from the View of the Difference and Fusion of Chinese and Western Cultures[J];Journal of Fujian Normal University(Philosophy and Social Sciences Edition);2007-06 TANG Xiujuan,WANG Xia (School of Public Administration,Guangzhou University,Guangzhou,Guangdong,510006,China);Analysis of Urban Vagrants’ Relief Situation and Relevant Measures[J];Journal of Guangzhou University(Social Science Edition);2007-08 GAO Min,ZHANG Chao-hong,YAN Feng (College of Humanities and Law,Shandong University of Science and Technology,Qingdao 266510,China);Countermeasures on Controlling Social Phenomenon of Street Begging in China[J];Journal of Shandong Institute of Business and Technology;2006-05 RAO Xiaojun, SHAO Xiaoguang;MARGINAL COMMUNITY: A PERSPECTIVE OF THE SOCIAL SPACE OF THE URBAN COMMUNITIES[J];City Planning Review;2001-09 M Seo, R Ilies. 2009. â€Å"The role of self-efficacy, goal, and affect in dynamic motivation self-regulation. â€Å"Organizational behavior and Human decision Process. Li Zemin Du Danxia Wang Xinhua (Dept.of management,Guangdong Polytechnic Normal Univ.,Guangzhou 510665,China);Report on the Living Conditions of Beggars and Image of Guangzhou[J];Journal of Guangdong Polytechnic Normal University;2005-05 Chu Zhixia,Fang Le(Postgraduate,Law School of Nanjing Normal University.,Nanjing,210097,China);Right of Begging Viewed from Sociology of

Criminal Investigations Criminal Evidence Essay Example

Criminal Investigations Criminal Evidence Essay Example Criminal Investigations Criminal Evidence Essay Criminal Investigations Criminal Evidence Essay Why is non-verbal communicating of import when attesting before a jury. and what suggestions do you hold for assisting a attesting officer make a positive feeling on a jury? Jurors are selected by the justice. prosecution and the supporting lawyer. The justice will supply the list of possible jurymans to both the prosecution and the supporting lawyer for the choice procedure to take part in the test instance. For either the prosecuting officer or the defending lawyer jury choosing a jury is usually really similar in its procedure. The choice of the jurymans is completed after the test induction and the arraignment and supplication. The Sixth Amendment provides the any American citizen the right to an impartial jury ( Hess Orthmann A ; Hess. 2013 ) . The procedure both the prosecution and the supporting lawyer usage to choose a juryman is called voir dire ( the preliminary scrutiny of a informant or juryman to find his or her competence to give or hear grounds ) . These people are questioned by both the prosecuting officer and the defence lawyer. During this procedure the possible jurymans are questioned about a figure of things. from their spiritual patterns to things that have happened to them. The ground for these unfastened ended inquiries is to see if the juryman will be biased against the accused. or may hold beliefs that will harm a instance ( Hill. 2005 ) ( Hess Orthmann A ; Hess. 2013 ) . Both the prosecution and the supporting lawyer use some common tactics and possible jury processing techniques. Both parties study their instance and set up a tactics to face the possible legal expert with. They may even engage a Philologist with jury choice forte preparation to help their jury choice. First is the belief and attitude scrutiny of the juryman ( Hess Orthmann A ; Hess. 2013 ) . Mentions Hess Orthmann. C. H. . A ; Hess. K. M. ( 2013 ) . Condemnable Investigation ( 10th Ed ) . Clifton Park. New york: Cengage Publication. Business Law. Anti Essays. Retrieved January 12. 2013. from the World Wide Web: hypertext transfer protocol: //www. antiessays. com/free-essays/222945. hypertext markup language

Sprezzatura - Definition and Examples

Sprezzatura s The rehearsed spontaneity, studied carelessness, and well-practiced naturalness that underlies persuasive discourse. (The opposite of sprezzatura is affectazioneaffectation.) The Italian word sprezzatura was coined by Baldassare Castiglione in The Book of the Courtier (1528): [T]o avoid affectation in every way possible . . . and (to pronounce a new word perhaps) to practice in all things a certain Sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it. Examples and Observations: Float like a butterfly; sting like a bee.(Muhammed Ali)And all you got to do is act naturally.(Morrison and Russell, Act Naturally)It takes a great deal of experience to become natural.(Willa Cather, interview in the Bookman, 1921)A good style should show no sign of effort. What is written should seem a happy accident.(W. Somerset Maugham, The Summing Up, 1938)Writers are not mere copyists of language; they are polishers, embellishers, perfecters. They spend hours getting the timing rightso that what they write sounds completely unrehearsed.(Louis Menand, Bad Comma. The New Yorker. June 28, 2004)In the presidential debates, everything that the candidates say will have been carefully rehearsed including the ad lib remarks. . . . What a candidate has to do is to memorize the answers to a bunch of questions and know how to look sincere. As a TV producer said, If you can fake sincerity, youve got it made.(Molly Ivins, 1991) Thomas Hardy on Calculated Carelessness The whole secret of a living style and the difference between it and a dead style lies in not having too much stylebeing, in fact, a little careless, or rather seeming to be, here and there. It brings wonderful life into the writing...Otherwise your style is like worn halfpenceall the fresh images rounded off by rubbing, and no crispness or movement at all.It is, of course, simply a carrying into prose the knowledge I have acquired in poetrythat inexact rhymes and rhythms now and then are far more pleasing than correct ones.(Thomas Hardy, notebook entry in 1875, quoted by Norman Page in Art and Aesthetics. The Cambridge Companion to Thomas Hardy, ed. by Dale Kramer. Cambridge University Press, 1999) Cicero on Artful Artlessness When Cicero recommends to the orator a kind of studied nonchalance, he does not mean it as a general rule, to be applied to all types of rhetorical performance; the term appears in the context of a discussion of a specific variety of rhetoric, namely the plain style  ... Castiglione appropriates from Cicero the notion of artful artlessness, as well as its seductive effect: that the audience, finding what it beholds ... is incited to suspect, and desire, the presence of something more than what is actually seen.(David M. Posner, The Performance of Nobility in Early Modern European Literature. Cambridge University Press, 1999) The Inherent Ambiguity of Sprezzatura As dissimulation or artfulness, sprezzatura, like irony, is inherently ambiguous and equivocal. This ambiguity necessarily introduces the question of the audience, for to be successful the courtier must conceal his artfulness, but for it to be appreciated as sprezzatura, his concealment must be perceived.(Victoria Kahn, Humanism and the Resistance to Theory. Rhetoric and Hermeneutics in Our Time: A Reader, ed. by Walter Jost and Michael J. Hyde. Yale University Press, 1997) Rehearsed Spontaneity Being prepared is the key to rehearsed spontaneity in public speaking. Before making a remark, pause and look up like you are searching for something to say. The audience will think you are creating the humor on the spot.   (Scott Friedmann, Public Speaking: Laws of Humor) The Appearance of Effortless Mastery Whether they have designed clothes, written poetry, composed operas, built public squares, painted for popes, hewn marble, or sailed the fathomless seas, many Italians of genius have placed a premium on achieving an appearance of effortless mastery, or sprezzatura, that is attained only by costly, concentrated effort and unremitting labor. In the end, says Giorgio Armani, the most difficult thing to do is the simplest thing.   (Peter DEpiro and Mary Desmond Pinkowish, Sprezzatura: 50 Ways Italian Genius Shaped the World. Random House, 2001) The Gimmick of Straight Talk At the same time that his campaign was beholden to television, [Richard] Nixon was to denounce the medium and other media manipulations. Said the Nixon media strategy guide: [T]he sophisticated candidate, while analyzing his own on-the-air technique as carefully as an old pro studies his swing, will state frequently that there is no place for public relations gimmicks or those show business guys in this campaign.​  (Neal Gabler, Life the Movie: How Entertainment Conquered Reality. Alfred A. Knopf, 1998) Pronunciation: SPRETT-sa-toor-ah or spretts-ah-TOO-rah

The Consequences of Poor Quality Essay Example | Topics and Well Written Essays - 1500 words

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